Thursday, 11 August 2022

Polywork is LinkedIn’s cooler, younger sister

 Polywork is LinkedIn’s cooler, younger sister

According to the team behind the platform, Playwork is a professional social network that lets users share what they’re up to both personally and professionally and send collaboration requests to others.



Credit: Polywork

The platform aims to take on LinkedIn, emphasizing that people (and their careers) are more than just the roles they’ve held. Playwork is the best way for multi-hyphenates to show off everything they’re working on.

It’s also a great way to find people to collaborate with (I’ve used it to source quotes for an article), test your products, and go deeper into the everyday activities that bring you joy to work on.

You currently need an invite to join Polywork, so I’m sharing the twelve I’ve been granted. The invites are not unlimited, so don’t hesitate to pay it forward when you create your own account.

🖊️

Get started with Polywork today through this link.

Applaudable allows users to share daily pleasures

Launching in 2022, Applaudable will allow users to share daily pleasures by 'Applauding' them - whether it’s for a book they read or a recipe they tried. Applaudable strives to “improve the quality of life of its users by focusing on specific, genuine experiences its users love or appreciate, and making them available on its platform in such a way that they can be repeated by others.”

The app has potential for businesses as it will offer a commercial element from the get-go, allowing users to order products or book services they want to try.While it’s still in early access, a platform spokesperson says there has been high interest, and registrations are in the tens of thousands. If you’re interested, you can also register ahead of the app’s launch in August.

Supernova is the ethical way to engage on social media

Supernova is branded as the “ethical alternative” to Instagram and Facebook, as most of its ad revenue goes to charities. Supernova claims it will start with only human moderators as part of its Charter for Users to deal with hate speech properly.

The app’s founder and CEO Dominic O’Meara said to TechCrunch that sponsors and charities have chosen to engage with the brand because of its “inclusive social network with user safety at it’s heart.”



Credit: Supernova

According to the app’s website, users can nominate which charitable field they want to support with the cash that Supernova gleans from its ad partners. When a user’s post is liked, their choice of charity will earn a bigger slice of the “Supernova Action Fund” as a donation. So far, mental health charity MQ Mental Health is the first charity selected to benefit, with more options presumably on the way.

Supernova has the potential to become a great platform for businesses looking to be more inclusive and give back to their community.

Download: iOS | Android

Sunroom is all about the creator

Sunroom is a newcomer to the social media space, like many apps on this list, but it’s the first one directly for creators. Founders Lucy Mort and Michelle Battersby created the app to support women and non-binary creators and help them make money.

Credit: Sunroom

Sunroom mixes the monetization model of platforms like Patreon or OnlyFans with a well-designed social feed. But in a TechCrunch article, the founders say that that’s where the similarities end. “Sunroom is designed to provide an alternative to traditional social media apps, one that empowers people who are tired of seeing their content devalued and censored elsewhere.”

There’s no word on what the brand experience will be like on the app (or if there will even be one), but Sunroom is a great opportunity for creators looking for alternative ways to monetize their content.

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Between their anti-screenshot technology called SunBlock and three monetization options, Sunroom plans to be a safe space for creators who want to connect with their audience in ways they may not be able to on big tech’s platforms.

Download: iOS

Pearpop connects brands and creators

Pearpop is a social platform that connects creators and brands looking to collaborate with them. Founded by Guy Oseary in 2020, Pearpop “gives brands direct and instant access to collaborate with creators at scale.”

Credit: Pearpop

According to TechCrunch, PearPop’s platform works by letting TikTok celebrities set a price for screen time. They can accept bids and preview the content, ensuring it aligns with their persona. Once paid, the celebrity posts the shared-screen video.

Another platform feature is "Challenges," which allows brands to activate creator campaigns on-demand. This means that a brand can set up a campaign, and creators that want to participate can do so and be reimbursed for their level of engagement. So any TikTok challenge you’ve seen a major celebrity participate in just might have resulted from a Pearpop connection.

For smaller businesses and creators, Pearpop is an opportunity to filter a large number of potential collaborators to a more manageable handful with which you can build relationships. The app has the potential to democratize how creators sort out brand partnerships.

Whichever side of the equation you’re on, get started with Pearpop here.

 

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